Our Trust Standard
How every product earns its place on Brightenwell.
6-Step Approval Process
Ingredient Review
We check every INCI list against our banned and restricted ingredient databases. No hidden actives, no vague labels.
Label & Packaging Check
Product labels, packaging photos, and manufacturer details are verified for consistency and authenticity.
Claims Review
Marketing claims are reviewed against our language policy. No miracle promises, no unsafe positioning.
Country Eligibility
Every product meets Nigeria's safety standards before becoming available for purchase.
Risk Scoring
Products receive an internal risk score. Only low and medium-risk products with complete documentation get approved.
Trust Badges
Approved products receive badges that reflect actual review steps completed — not marketing claims.
What Our Badges Mean
Approved for Marketplace
Product passed our full review process
Ingredient List Verified
INCI list checked for completeness and banned substances
Label Reviewed
Packaging and label photos verified
Country Eligibility Checked
Cleared for sale in Nigeria
Seller Authenticity Checked
Supplier/brand source verified
What We Don't Allow
- Products without a complete ingredient list
- Unlabeled jars or products with hidden actives
- Products containing banned ingredients (mercury, hydroquinone above regulated limits, steroids)
- Miracle cure claims or guaranteed skin-colour-change promises
- Products that cannot demonstrate source authenticity
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